Website Redesign Cost
A redesign can mean a quick refresh or a full rebuild — with very different price tags. Here's the honest cost by scope, what drives it, and how to tell whether you need a full redesign or a targeted refresh.
Website Redesign Cost by Scope
Targeted refresh
Redesign of key/underperforming pages only
Custom redesign
Full-site custom redesign, conversion-focused
Complex / large redesign
Large site, new functionality, deep changes
Replatform + redesign
Redesign plus a platform move
SEO preservation
Redirects and migration to protect traffic
Post-launch optimization
Conversion iteration after relaunch
Do You Need a Full Redesign or a Refresh?
A few weak pages
Refresh ($5K–$15K) - Full redesign is overkill
Dated but functional site
Often refresh - Full redesign if brand/strategy changed
Outdated tech / can't scale
Refresh not enough - Full redesign/rebuild needed
Replatforming needed
Refresh not enough - Redesign + replatform
Redesign Approach Comparison
Different approaches to redesign offer different cost and risk profiles.
Targeted Refresh
A few underperforming pages
Limited scope, lower cost
Full Redesign
Site needs comprehensive update
Higher cost, more risk
Complex Redesign
Large sites with new functionality
High cost, significant risk